A keynote performance contains the positive messages you would expect in a keynote speech but delivered with
performance elements for dramatic effect and lasting remembrance.
With a
background that includes broadcasting, marketing, public relations,
entertainment, songwriting, healthcare, and more, Anthony has the skills and
experience to deliver a positive customized program that involves the audience.
He has spoken for
companies ranging from small non-profits to Wall Street startups and Fortune 500
companies.
Our most requested programs
The Resident Experience: Moving Beyond a Customer
Service Mentality to a Resident-Centered Culture (for CCRC, assisted
living,nusing homes)
The Patient Experience: Moving Beyond a Customer Service Mentality to a
Patient-Centered Culture (for hospitals)
- The resident / patient experience is all the buzz
today and it’s easy to see why. Hospitals and related health facilities
all look the same to the consumer. They expect high quality care. They
expect clinical competence. So when facilities all start looking the same
in their eyes how can they choose? They choose in part through
recommendations of friends and family who have experienced the care. And
the differentiator always becomes the service delivered. But we are not
focusing on customer service as a program that is rolled out and soon
forgotten or using the occasional mystery shopper. That is a one and done
mentality. Organizations that are successful have an experience culture
that revolves around the customer/resident/patient. In this highly
interactive program we will look at how a customer culture is different
than customer service. You will learn that the resident/patient
experience starts with the employee experience and how making employees
crusaders for your organization will dramatically affect the care and
service they provide. You will learn how understanding customer
expectations and mapping the experience will start to close the gap
between the expectation and what is delivered. And then we will tie it
back to show how word of mouth can be leveraged. The most effective
marketing comes from people who answer yes to the question – will you
recommend us to others? In this session you will find out how to get to
YES.
Presented by the author of the most read feature in Health Leaders in 2007
entitled The Chief Experience, Mr. Cirillo’s article was used as the basis
to form a chief experience officer position and an office of patient
experience at The Cleveland Clinic.
Turning
Customers into Crusaders - When
employees and customers connect emotionally with your organization, you
have more than just employees and customers. You have crusaders for your
brand, an army of marketers spreading positive word of mouth (WOM) to
anyone who will listen. Leverage WOM to build long term relationships
and tipping points so others will choose your facility. For an employee
centric version of this, we have Turning Employees into Crusaders.
The
Meaning of Life!
- A keynote
combining stories, song and audience participation that will have
attendees laughing, crying, and reflecting on what is really important
in life. People leave feeling great and associate that great feeling
with the sponsoring organization and the effects are long lasting.
See
video clips.
Turning Sources into
Sales –
In this interactive presentation, we connect marketing and sales, data
collection to actionable strategies and show how the way you use
information can help increase sales. Uncover new audiences for your
sales efforts and learn how to get the most out of your existing sources
as well.
Essentials of Marketing -
Traditional radio, television and print advertising are on the rise by
healthcare marketers. Yet, this is a time when the public is tuning
these mediums out and turning on to emerging media to receive
information. There has never been a more important time to remind
ourselves that “marketing is not advertising.” Find out what true
marketing is and how healthcare marketing is different than other
marketing. Learn how to build sound marketing plans, tied to
organizational goals, segmented for success and set up for ROI
measurement.
You the Brand – Let’s face
it. Coming to a conference is all about learning tips and techniques
for doing your job better. But when was the last time you took time for
you? At this program you will. We will look at you the brand. Yes,
people are brands. Maybe not the way The Donald or Martha are (no last
names needed). Each of us has a brand personality, yet we seldom take
the time to market ourselves. This session is designed to show you how
to market “YOU”! The lessons learned will not just benefit attendees
but will provide a blueprint for helping your staff understand how their
brand impacts the business and impacts their careers.
The One Day Marketing Crusade
- a unique “event” designed primarily for long-term care facilities but
which can also be adapted for hospitals and other providers. The
Crusade is a full day program that engages all of your internal and
external audiences and focuses attention on your facility and its
mission.
Other Programs
Customized
keynote performances for retreats and management meetings.
Customized
in-services for employees for educational credit.
Keynote Performances
for hospital audiences such as boomers, older adults, and women.
Performances, book signings, speeches for
hospital senior organizations, other senior groups and those that market
to same.
Presentations on
specific healthcare topics.
