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The
One Day Marketing Crusade!
Motivate management
and staff, engage residents, families, the community and media.
Build brand
loyalty and awareness, increase morale,
set the stage for increased occupancy.
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The One Day Marketing
Crusade is a unique “event” designed primarily for
long-term care facilities but which can also be adapted
for hospitals and other providers.
The Crusade is a full day
program that engages all of your internal and external
audiences and focuses attention on your facility and its
mission.
•A
dynamic management in-service –
“Turning Caregivers into Crusaders”
•A
motivating CEU session for employees
“Turning Customers into Crusaders”
•A
concert for residents and families
•A
community educational event and book
signing for “Who Moved My Dentures?”
•A
marketing consultation
•Potential
PR and media coverage
“Anthony’s impact was
profound, with staff, residents, families and
community members raving for weeks. He helped focus
our mission and build brand awareness and enthusiasm.”
Dale Ann
Putnam, Administrator
Mecklenburg Healthcare Center,
Charlotte, NC
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Copyright 2007, Anthony's Song, LLC
Anthony Cirillo, FACHE, ABC; Principal
15645 Northstone Drive
Huntersville, NC 28078
704-992-6005 / 704-992-6160 (fax)
anthony@anthonyssong.com |
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